Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a little Tokyo atelier into One of the more influential fashion properties in the world. Its international good results was not built via conventional advertising and marketing or mainstream developments, but through a Daring philosophy: problem the norm, split conventions, and let originality discuss louder than attractiveness. This unconventional solution grew to become the foundation for CDG’s globally enlargement.
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CDG obtained Intercontinental interest by presenting garments that turned down traditional Concepts of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the curiosity of world vogue editors and buyers early within the eighties.
This world wide visibility strengthened the CDG Hoodie identify and attracted loyal prospects from every single corner of the whole world.
The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification numbers and marks of navy boot prints".[thirty] Contemporaneous media protection juxtaposed illustrations or photos of the gathering with visuals taken at Auschwitz focus camp, as well as controversy received international protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set Comme Des Garcons up as an organization in 1973. The brand name's name was impressed by Françoise Hardy's 1962 song "Tous les garçons et les filles", especially from the road "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").
The 2006 autumn/Wintertime assortment handled the notion in the persona,[15] the various ways to existing a person's self to the whole world. Fusing customized menswear with feminine aspects for example corsets and flower printed dress fabrics, Persona was another selection that blended the feminine With all the masculine.
CDG developed a powerful distribution procedure by inserting its goods in top luxurious stores like Dover Street Sector, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite consumers globally whilst preserving its inventive integrity.
In 2017, the corporate launched a completely new fragrance, Concrete, and marked its launch in the US by using a dinner curated with the artist and chef, Laila Gohar.
Every retail outlet was built as an artistic Place, maximizing CDG Hoodie's popularity for innovation and featuring shoppers an immersive retail knowledge.
With the rise of internet shopping, CDG expanded its access by offering collections by means of Formal and partnered e-commerce platforms. Social websites and manner communities helped spread the brand name’s identification, building parts like the Perform Heart tees and Converse sneakers viral around the globe.
The CDG x Converse Chuck Taylor turned one of the most recognized sneaker collaborations on earth, supporting CDG access world wide mainstream visibility though being correct to its edgy creativity.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical presentations, frequently much more like art installations than fashion shows gained worldwide media protection, reinforcing the model's status for groundbreaking creativeness.
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The business also creates a line of agendered fragrances, most of which happen to be unconventional on the earth of perfume and aligned With all the designs of its clothes.[6]